Hand sanitisers are growing in popularity as a result of rising consumer awareness, increasing focus on hand hygiene and the threat of diseases such as H1N1 flu in several parts of the world, according to a new report by GIA.
The research forecasts that the global market for hand sanitisers will reach US$1.6 billion by 2020, as the focus on preventing the transmission of diseases through hand-to-mouth or hand-to-hand contact underscores the need for better hand hygiene practices.
Hand sanitisers are expected to promote compliance with hygiene practices as they are easy to use and do not require the rinsing of hands, according to the report.
Product innovations such as alcohol free, easy-to-use antibacterial sanitisers in travel packs, as well as the launch of products in a convenient form such as disinfectant wipes, antibacterial lotions, soaps and gels are also helping to stimulate growth in the market.
The US is shown to represent the largest market worldwide. Sales in the country, which witnessed a strong surge during the 2009 H1N1 crisis, are now slowing down. Demand, nevertheless, continues to be supported by strong marketing and promotional campaigns, well entrenched hygiene practices among the population, the introduction of new products and a growing preference for non-alcohol-based hand sanitisers.
In developing economies, increase in the number of disease epidemics, changing lifestyles, Westernisation of habits, growing awareness over the importance of personal hygiene and increasing per capita spends on personal care and hygiene products are driving growth.
Asia-Pacific is poised to grow at the fastest compounded annual rate of 13.6% over the analysis period.
Entitled ‘Hand Sanitizers: A Global Strategic Business Report’, the report provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide.
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